Lest you think carrying waist fat around the middle is strictly an American problem, a recent UK poll finds that 97% of respondents were unaware of the link between weight at the middle and increased risk of health dangers (diabetes, heart disease and cancer), even though 71% said they had just such an expanding waistline. Leading UK charities are launching a new program to up the public’s awareness of the danger.
The campaign was just launched as a combined effort between Diabetes UK, the British Heart Foundation and Cancer Research UK that urges us all to measure our waistlines and make the changes necessary if the number is up there. There are four animated videos being promoted on the internet in an effort to raise awareness of the risks to health associated with having extra fat at the waistline.
The term “Active Fat” comes from the idea that fat around the middle doesn’t just sit there making you look (and feel) awful, it’s also pumping out troublesome chemicals that can have serious effects on your body. » Read more: Waist Fat Equals Increased Health Dangers
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